Eggo Grab N' Go Waffles
Maple & Strawberry Liège-Style
Functional Benefit
Eggo Grab N' Go Waffles offer several functional benefits, but one no other brand can compete with, is its truly on the go branding.
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For this project I focused on utilizing a bent image, straight headline approach to create the advertisement seen on the left! Several of the props used were hand made (excluding the miniatures & the waffle itself).
Emotional Benefit
While offering several functional benefits, Eggo Grab N' Go Waffles also have many emotional benefits! While it is hard to hone in on one, I was able to choose a unique approach for the brand.
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The emotional benefit I chose was the way in which this product makes you feel a little bourgeoisie. Its not your typical Eggo, its one step up! To emphasis on this, I was able to make a headline focused advertisement made by hand using powdered sugar & strawberry jam.
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The process was very experimental and took a few tries, but for this final rendition it was made with laser cut stencils, baking soda, strawberry jam, & a lot of clone stamping in photoshop!
